A present or a gift can be described as voluntary transfer of goods, money etc. to someone without any expectation in return. It depicts love and affection between the person giving and the person receiving gifts. In personal life, people give away gifts & mementos in birthdays, marriage anniversaries, festivals and other special occasions to their loved ones to express the warmth of their relationship.
Business to business and business to Corporate relationships have recognised the benefits that could be gained by a company giving gifts to existing & prospect customers. Promotional merchandise is now used globally to promote brands, products & corporate identity.
Corporate Gifts are a similar but somewhat enlarged version of the above mentioned concept for personal gifts. The valuable items that are offered to recipients by an organization's representative as an expression of appreciation & goodwill, are known as Corporate Gift. These are definitely an important tool for advertising a firm in order to spread its corporate message amongst the intended audience. Corporate Gift Industry is flourishing day by day and has now established itself as a niche market sector.
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